Navigating Modern Marketing
Sharpen your strategy. Build your brand. Expand your reach. Implement AI. Grow smarter.
An interactive workshop for business owners navigating a marketing landscape that changes every quarter. Presented by Abdel Khawatmi of Got Mortgages and Renee Rossi of SocialTrend Marketing Solutions, the session pairs real-world AI use with brand and messaging strategy, so you leave with a system instead of another to-do list.
- September 22, 2026 · 11:30 AM–1:00 PM
- Hackensack Meridian Ocean University Medical Center, Brick, NJ
Free for chamber members · $10 guests · Lunch included · Limited space
Leave with a system, not another to-do list
By the end of the session, one real business problem gets easier to act on.
One clear question worth solving instead of a vague plan to "do more marketing"
One usable workflow with approved evidence, an AI draft, a named reviewer and a personal next step
One visible scorecard: your baseline, your goals and a weekly decision based on what happened
A 7-day action plan and a 30-day review you can actually keep
Activity is easy to count. Progress takes a definition.
Find the gap before you buy another tool or publish another post.
Visibility gap
People cannot find or understand the answer you provide.
What customer question is still unanswered?
Conversation gap
You have attention, but no useful next step.
Where does interest stop turning into dialogue?
Execution gap
Good intentions disappear after the meeting.
Which commitments have no owner or date?
What Renee and SocialTrend bring to the conversation
Modern marketing is not about being everywhere. It is about being clear, consistent and useful in the places that matter to your customer.
Message before channel
Renee starts with what you say and who it is for. A sharper message makes every platform work harder, whether you post once a day or once a week.
Content that answers real questions
The best content is not clever; it is useful. Renee shows how to turn the questions your customers already ask into posts, emails and conversations that build trust.
Sustainable reach
Reach is not a one-time campaign. It is a rhythm. Renee helps attendees design a marketing routine they can keep running without a full-time team.
SocialTrend Marketing Solutions co-sponsors this workshop because local businesses grow faster when brand, messaging and AI-assisted execution are taught together. Renee’s side of the session keeps the human standard front and center: better judgment, clearer communication, and marketing that actually sounds like the business it represents.
Seven rules. One human standard.
Used together, not as permission to skip the review. AI has not replaced judgment; it makes the work around judgment faster, deeper and more consistent.
AI is the analyst. You are still the advisor.
AI can organize options and surface better questions. The recommendation, the promise and the accountability stay with a named human.
Start with questions, not prompts.
Begin with the decision you need to make. Instead of "write ten posts," ask what question is stopping your ideal customer from taking the next step.
Control the evidence.
Feed the tool an approved evidence packet with dates and sources, not a pile of unverified or sensitive information. Label what is missing.
Research first. Opinion last.
Observe what actually happened in the conversation before deciding why it worked or did not. Separate behavior from interpretation.
Explain the why, not just the what.
If you cannot explain it in 45 seconds without a promise you cannot support, it is not ready for a customer.
Use AI to prove yourself wrong.
Name the assumption, define what evidence would change your mind, and run one small test instead of changing five things at once.
Compress the work. Never compress the thinking.
Automate the work around the relationship. Never automate the relationship itself.
Build the human checkpoint into the workflow
Six steps turn the seven rules into something repeatable. Before anything goes out: who checks it, what can stop it, who owns the next step.
Question
One customer or business decision worth solving.
Evidence
Approved, dated sources; note what is missing.
Draft
Let AI prepare summaries, options and drafts.
Human review
Check facts, tone, promises and customer impact.
Personal action
A real conversation or next step you own.
Measure
One outcome you review on a set date.
Two perspectives, one practical session
Abdel Khawatmi
Got Mortgages
A Top 1% recognized mortgage leader, national speaker and board member who still originates loans and works with buyers, agents and referral partners every day. Abdel covers the AI, evidence and execution side of the workshop: how to ask better questions, control the information you feed a tool, and keep a named human accountable for the outcome.
He is not presenting theory. These are the same systems and AI agents running inside a business. Reported growth: 72% in units and volume, with profitability improving by 56 basis points, January through September 2026. Reported two-year growth as of June 2026: 104% in units and 64% in volume.
Source: internal business figures shared by Abdel Khawatmi. Overall results; AI's individual contribution has not been measured. Reporting periods overlap.
Renee Rossi
SocialTrend Marketing Solutions
Renee leads SocialTrend Marketing Solutions, a New Jersey-based marketing firm built to help local businesses turn scattered activity into a clear, repeatable brand and reach strategy. She co-sponsors this Lunch & Learn because marketing should not feel like guessing; it should be built around what your customer actually asks, what your business actually delivers, and what you can actually sustain.
In the session, Renee covers the brand and messaging side of modern marketing: how to sharpen your value proposition, build content that earns attention instead of buying it, and choose channels that fit your capacity. She brings the practical lens of a marketer who works with real businesses in the Brick and Ocean County community, not abstract theory.
Her Marketing Strategy Worksheet is included in the downloads below so attendees can map their ideal audience, core message and channel plan while the ideas are still fresh, then leave with something they can implement before Friday.
Got Mortgages sponsors and speaks at sessions like this because growth happens through relationships. We work as an extension of the partnerships we build; the workshop is one of the ways we bring the systems, AI and marketing support our partners use every day to the wider Brick business community.
Everything from the session
The same workbook, slides, tracker and worksheets used in the room. Yours to download and use.
Marketing Strategy Worksheet
SocialTrend Marketing Solutions worksheet for building your brand and reach.
DownloadModern Marketing Strategy Deck
Companion presentation on building a modern marketing strategy.
DownloadParticipant Workbook
The full session workbook: the seven rules, prompts, scripts and the implementation lab.
DownloadAI Execution Presentation
The complete slide deck from the Brick Chamber Lunch & Learn.
DownloadKPI Tracker
Excel operating tool with live trackers, dashboards, KPI scorecard and 7-day plan.
DownloadOne-Page Infographic
The seven rules and the human checkpoint on a single page.
DownloadQuestions about the workshop
What is the Navigating Modern Marketing workshop?
An interactive Lunch & Learn hosted by the Brick Township Chamber of Commerce on September 22, 2026 from 11:30 AM to 1:00 PM at Hackensack Meridian Ocean University Medical Center, 425 Jack Martin Boulevard, Brick, NJ. It is designed to help business owners strengthen their brand, reach more customers, simplify their marketing and use AI with better judgment.
Who is presenting?
Abdel Khawatmi of Got Mortgages and Renee Rossi of SocialTrend Marketing Solutions. Abdel covers AI, systems, evidence and execution; Renee covers brand, messaging, content and reach. The session is co-sponsored by both.
Who should attend?
Business owners, real estate professionals, chamber members and local service providers who want practical marketing strategies and tools they can start using immediately.
What does it cost?
Free for Brick Chamber members and $10 for guests, with lunch included and limited space. Registration is handled at brickchamber.com.
Do I get the materials?
Yes. The workbook, presentation, KPI tracker, strategy worksheet and one-page infographic are all available to download on this page.
Is this a mortgage or marketing sales pitch?
No. Got Mortgages and SocialTrend Marketing Solutions co-sponsor this session as growth partners to the local business community. The content is practical education on marketing, AI, brand and execution. There is no product pitch, no hidden offer, and no pressure to buy anything. The goal is to leave with tools and a plan you can use immediately.